Chocolate Ruby 0.4 kg
Original packaging 0.4 kg
Callebaut's Ruby Chocolate offers a whole new kind of taste that is not bitter, milky or sweet, but a combination between berry fruitiness and juicy sweet tenderness.
Today, 80 years after the invention of white chocolate as the third type after dark and milk, Barry Callebaut, the world's leading manufacturer of high-quality chocolate and cocoa products, shows the fourth type in Ruby chocolate, which is made from Ruby cocoa beans. Ruby Chocolate has an intense taste and a characteristic reddish tint.
Ruby beans are unique because fresh berry-fruity and color precursors are naturally present in them. Cocoa beans come from different regions of the world. The component has a specific set of attributes that Barry Callebau managed to unlock an innovative process that took many years to develop.
According to quantitative research conducted by independent international marketplace and consumer agency Haystack, Ruby Chocolate meets consumer needs that have never been done before. Ruby, like dark, milk and white chocolate, is expected to be introduced in different product categories.
The invention - Ruby Chocolate - is the work of Barry Callebaut's global research centers based in France and Belgium - part of a global network of 28 research centers, Jacobs University and more than 175 years of experience in the field of research and production.
The fourth type of chocolate offers a completely new kind of taste that is not bitter, milky or sweet, but a combination between berry fruitiness and juicy sweet tenderness. No berries or berry flavor, nor coloring is added to create Ruby chocolate!
Ruby Chocolate has been tested and verified through extensive consumer research conducted by independent global research agencies Haystack and Ipsos in the UK, US, China and Japan.
These studies tested the consumer attractiveness and intent of Ruby buyers, indicating that consumers would buy Ruby chocolate at different prices.
Peter Boon, chief innovation and quality officer for Barry Callebaugh, said: “Barry Callebaut has established himself as a pioneer and innovator in chocolate and cocoa around the world. Consumer research across a wide range of markets confirms that Ruby chocolate not only satisfies a new consumer need found among Millennials - Hedonistic Indulgence, but also high purchase prices across price ranges. We look forward to working with our partners to bring this innovative breakthrough to market and establish the new ruby chocolate category for chocolate makers and consumers around the world as the fourth link next to dark, milk and white chocolates.”
Ruby Chocolate was shown at an exclusive launch event in Shanghai, China on September 5, 2017.
